Don’t be a cesspool in
Real Estate SEO
Search for
homes on Google and you will get links of top rated Real Estate Companies and
organizations. But have you ever wonder that why some particular sites are
always on the top?
Search
engine optimization helps Real estate websites to get more traffic towards
them. These branded websites have excessive number of back links, which helps
them to be in competition with other branded websites.
The Golden
rule, which every brands page has to follow to get better results in Real Estate SEO is domain authority that provides millions
of links pointed via various linking schemes. Next thing is content, more
relative and long tail words should be there in content of your website which a
user can search openly on Google and this content should be well organized, dynamic
and should look like a blog so
that a user finds it interesting. It attracts new users but also makes old
traffic to visit daily and more often. Providing and uploading new, unique and fresh content to your website
is very important. Content must be so much interesting to read and must be
fully unique. Websites which provides fresh contents on almost daily bases are
also noticed by Google. Another
thing that can be used is virtual or video tours which excites user to see and
understand instead of reading long paragraphs. Make other content distribution
channels which are linked to your website and most importantly by linking your
website to social media such as Facebook, Twitter and other popular heavy user
traffic sites. Website’s address, E-mail address, Links should be posted
without missing any opportunity while sending e-mails or while making your
company’s profile on different social sites. Basically your company should
dominate local market.
In 2014, Google has decreased visibility of real
estate agents, even taking away local business results from Real Estate SEO
markets. Things that’s needed be done to get visibility back to the local
real estate agent is a benefit to consumers or users who will end up working
with an agent anyway in 99+ percent of all cases and it is better to pick
an agent from anywhere. Local real estate agent does work hard to get the job
done.
The main real estate websites are big brands like Zillow,
Trulia and Realtor.com. Without a well designed Real Estate SEO strategy it is nearly impossible for an individual
real estate agent to beat the big brands. This results in the opportunity for
dedicated individuals trying to make a long-term asset that leads to real
business. For
SEO long time is needed, so it is always better to have patience and wait. In
the end you will get the desired output for which you have waited for so long.
Many others Real Estate companies leave it in the middle or when they are very
close to the success just because it takes a very long time to get it. So
better to be patient and wait.
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